#americathebeautiful
On February 4th, the day which most Americans simply referred to as 'Superbowl Sunday,' millions took to the electronic airways, shamelessly expressing whatever flurry of logical or irrational thoughts came to mind. The hash-tag kingdom, as always, was home to people's candid ramblings - and on more than just the football, or lack there of (#painforpeyton) - it also became the limitless arena in which corporations could rise or fall. For everyone knows that Superbowl Sunday is not simply (or just) about a football game -- it's also about the commercials . Given that the Superbowl is a singular game rather than a series, it has become the most widely viewed single-day sporting event worldwide that takes place each year [source: Animal Planet]. In 1967, a Superbowl commercial in it's entirety was $42,000 (equivalent to about $121,000 today), but by 2009, a 30-second commercial cost upwards of 3 million bucks [source: Animal Planet]. Thus, it is quite evident that b